I don't know
Here lies a perfect example of "I have no clue what it is, what it does and why - but I like it" and I think that is not a problem at all. I have the strong opinion that these kind of images also have a right to exist! Don't bully them, they don't know better!
Whatever you think of it, I used Element 3D and a simple sphere, played with the emitter settings and the materials to achieve this bobbly blob, took some random metal pieces from the motion designer pack from Videocopilot, used some bend modifiers and duplicated the whole thing, like, a lot. So there you go - no magic at all - but I like it a lot ;)